Monthly Archives: July 2012

2014 Impala Focuses on Crash Avoidance From All Angles

Elizabeth City, NC – The all-new 2014 Chevrolet Impala is the latest addition to Chevrolet’s passenger car lineup and provides first-ever safety technologies for the global brand.

Unveiled earlier this year at the New York Auto Show, the Impala leads the full-size segment with 10 standard air bags and boasts numerous active safety systems. While passive safety systems, such as air bags and seat belts, protect occupants in the event of a crash, active safety systems are designed to prevent a crash in the first place through the use of sounds, visual warnings and automated actions.

Here are the active safety features on the 2014 Impala designed to help drivers avoid crashes:

  • Full-speed-range adaptive cruise control – Radar technology senses ahead and adjusts the Impala’s speed from a complete stop to full acceleration. It is the first application in a Chevrolet.
  • Collision mitigation braking – Another Chevy first: Radar technology detects a possible crash threat and alerts the driver. If the driver does not appear to react quickly enough or doesn’t react at all, this feature intervenes to apply the brakes in an effort to avoid the crash.
  • Forward collision alert – Camera technology detects a possible crash threat and alerts the driver visually and audibly, giving him or her time to stop and/or change course. If a crash occurs, the Impala is equipped with OnStar, and a specially trained advisor is connected to the vehicle. If the driver requests help or can’t answer, emergency responders are sent to the precise GPS location.
  • Lane departure warning – A camera-based lane-detection system identifies traffic lane markings and provides audible alerts in cases of unintended lane changes.
  • Side blind zone alert – Using radar sensors on both sides of the vehicle, the system “looks” for other vehicles in the blind zone areas of the Impala and indicates their presence with LED-lit symbols in the outside mirrors.
  • · Rear cross traffic alert – Based on the radar sensors of side blind zone alert, it warns the driver of vehicles in traffic when backing out of a parking spot – including angled parking. Visual and audible alerts are triggered if moving vehicles are detected.
  • Rear vision camera with dynamic guidelines – With a display in the center stack infotainment system, the camera provides a view of objects directly behind the Impala, while the dynamic guidelines provide a reference that helps make parking and other maneuvers easier.
  • Rear park assist – Uses sensors in the rear bumper to detect objects directly behind the vehicle and provides an alert for the driver.
  • Brake pre-fill feature – Another Chevy first: Radar technology detects a possible crash threat and the system increases the hydraulic pressure in the brake lines, anticipating a driver’s hard braking. This quickens the response time and shortens stopping distances (included with 20-inch wheels on uplevel models).
  • Hill hold/start assist – On hills, applies the brakes for about 1.5 seconds to prevent the car from rolling when the driver moves his or her foot from the brake to the accelerator pedal.

The all-new Impala will arrive in Chevrolet showrooms in early 2013. For more information, please visit http://www.chevrolet.com/culture.

Please feel free to visit our website or stop by and we will be happy to answer any questions that you may have.

Performance Chevrolet is proud to serve the auto dealership needs of cities such as Elizabeth City, Edenton, Hertford, Currituck, Nags Head, Kitty Hawk, Moyock, South Mills, Camden, Williamston, Ahoskie, Chesapeake, Columbia, Shiloh, Virginia Beach, Norfolk and counties that include Dare, Chowan, Perquimans and Pasquotank in North Carolina and Virginia. We provide exceptional customer service, a warm and friendly environment, auto financing options to fit your budget, and an inventory of great new and used cars, trucks, SUV’s and crossovers. Our ASE Certified Service Technicians at the Performance Chevrolet Service Center service and repair all makes and models both foreign and domestic. Call us at (252) 338-9100 or stop in at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 and check out our great GM inventory.

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Chevrolet Equinox Offers Advantages of Universal Design

Elizabeth City, NC – Getting into the Chevrolet Equinox is so easy, Elizabeth City owners may never notice. The small crossover’s narrow rocker panels require minimal reach to step over, and its seat height requires minimal bending. Equinox’s ease of entry is just one example of Chevrolet’s use of universal design – an approach that makes products of all kinds work for as many people as possible.

Consumers experience universal design every day, from sidewalk ramps to lever-style door handles. For most people, universal design adds convenience, but for Elizabeth City area people with limited range of motion it can be a difference maker. A rear vision camera, programmable liftgate and easy-to-use touch screen controls are examples of Equinox’s ease-of-use features.

Ease of use is increasingly important to car design as automakers adapt to changing consumer demographics. According to the U.S. Census Bureau, the 65-and-older population is projected to grow to more than 71 million by 2030, and will account for 20 percent of the nation’s citizenry. That means more car buyers will be dealing with age-related issues that affect range of motion, eyesight, hearing, reflexes and cognition – issues that General Motors has studied in depth and has already begun to address in many of its vehicles such as the Equinox.

“While the use of universal design, in the making of the Chevrolet Equinox provides many benefits for Performance Chevrolet’s older customers, it really makes life easier for all users, regardless of age,” said Jimmie Ritter, Certified Sales Professional of Performance Chevrolet.

For automakers, the rising number of older car buyers is impossible to ignore, because Baby Boomers, the generation now reaching retirement age, buy the most new vehicles. According to a recent study from J.D. Power and AARP, people ages 50 and older now buy more than six of every 10 new vehicles sold – up 39 percent since 2001.

“Boomers want vehicles that help them maintain their vitality by adapting to their needs, rather than the other way around,” said Matt Thornhill, founder and president of the Boomer Project, a marketing research firm in Richmond, Va. “If a car screams that it was designed ‘for old people,’ Boomers will hate it and so will younger buyers. Boomers want vehicle designs that reflect their youthful vitality and aspirations, even if they are dealing with age-related issues.”

One of the reasons why operating a vehicle becomes more difficult with age is diminished range of motion. Equinox’s blind spot mirrors and wraparound rear side glass can be useful to drivers, regardless of their age, who may have difficulty looking over their shoulder when making a lane change. In addition, the crossover’s rear-vision camera, standard on 2013 Equinox LT and LTZ models, helps all drivers identify objects behind the vehicle when backing up.

Equinox’s rear programmable power liftgate, standard on LTZ and available on 2LT, also helps customers of any age who have limited range of motion, but also is convenient for anyone whose hands are full.

Another example of Equinox’s universal design advantages is its segment-leading multi-flex rear seat that allows parents to move the rear seat closer for easier and safer access to their children. The additional leg room afforded by the multi-flex rear seat allows up to five people to sit comfortably in the vehicle.

Also in easy reach are Equinox’s center stack radio controls, with redundant controls on the steering wheel that help drivers keep their hands on the wheel and eyes on the road.

Additionally, Equinox’s MyLink infotainment system, standard on 2013 LT and LTZ models, has a seven-inch color touch screen display with easy-to-understand icons that allows users to integrate their Bluetooth®-paired smartphone with their vehicle so they can stow their phone and safely use the hands-free voice control system to listen to music files and place calls to stored contacts. Users also can access their mobile phone book on the display.

About Performance Chevrolet

If you would like to learn more about the Chevrolet Equinox, please view our inventory for more information or just stop by our store and we will be happy to field any questions you might have.

Performance Chevrolet is proud to serve the auto dealership needs of cities such as Elizabeth City, Edenton, Hertford, Currituck, Nags Head, Kitty Hawk, Moyock, South Mills, Camden, Williamston, Ahoskie, Chesapeake, Columbia, Shiloh, Virginia Beach, Norfolk and counties that include Dare, Chowan, Perquimans and Pasquotank in North Carolina and Virginia. We provide exceptional customer service, a warm and friendly environment, auto financing options to fit your budget, and an inventory of great new and used cars, trucks, SUV’s and crossovers. Our ASE Certified Service Technicians at the Performance Chevrolet Service Center service and repair all makes and models both foreign and domestic. Call us at (252) 338-9100 or stop in at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 and check out our great GM inventory.

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Chevrolet Corvette: Celebrating 60 Years as an Icon

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Elizabeth City, NC – On June 30, 1953, the first of a new kind of Chevrolet – indeed, a new kind of American car – rolled off an assembly line in Flint, Mich.

The car had only two seats. There were no roll-up windows, or exterior door handles, for that matter. Its body wasn’t stamped from steel but, rather, molded from reinforced fiberglass.

While the postwar Baby Boom was in full swing, this was definitely not a family car. This was a very personal vehicle, one that promised an Elizabeth City driver and passenger all of the thrills of the open road.

Skeptics gave the car little chance of lasting beyond an initial run of a few dozen units. However, 60 years later the Chevrolet Corvette survives, and thrives as an American automotive and cultural icon.

“The Chevrolet Corvette has touched the lives of countless individuals in Elizabeth City,” said Trey Colbert, Internet Director of Performance Chevrolet. “We’re excited to join Chevrolet in celebrating 60 years of the Corvette – an American automotive icon.”

Barely five months before Tony Kleiber, a Flint plant body assembler, drove that first Chevrolet Corvette off the line and into automotive history, the icon in the making was little more than a designer’s dream.

Corvette was first created under the code-name XP-122 to provide Americans with a glimpse of a European-style sports car designed for this side of the Atlantic. It was one of several concept cars unveiled in January, 1953 at the GM Motorama show in the ballroom of the Waldorf Astoria Hotel in New York City.

With a world war not far behind them, people wanting a glimpse of the automotive future lined up around the block to view the new concept vehicles. At the Waldorf Astoria – and at every other Motorama stop across the country – Chevrolet’s sporty little roadster ignited many Americans’ imaginations.

In fact, the Corvette was so popular Chevrolet executives decided to thrust the two-seat roadster into production, albeit on a very limited basis.

Initial plans called for about 150 Corvettes, primarily to help draw potential customers into Chevrolet dealerships scattered across the U.S.’s then-48 states. Overwhelming demand doubled the first-year production to 300 units. The following year, the Corvette moved to a GM assembly facility in St. Louis, Mo., where 3,640 Corvettes were built for the 1954 model year.

Those first Corvettes sparked Americans’ 60 year love affair with the Corvette. Since 1953, more than 1.5 million Corvettes have been built. Those cars have become synonymous with   American performance – from cruising down Americana on Route 66 to taking the checkered flag at the world’s most prestigious road race, the 24 Hours of Le Mans.

During the coming months, Chevrolet will kick some tires, open the hood, and climb behind the wheel to highlight 60 years of Corvette design, performance and technology milestones. We hope you enjoy the ride.

About Performance Chevrolet

If you would like to learn more about the Chevrolet Corvette, please view our website for more information or just stop by our store and we will be happy to field any questions you might have.

Performance Chevrolet is proud to serve the auto dealership needs of cities such as Elizabeth City, Edenton, Hertford, Currituck, Nags Head, Kitty Hawk, Moyock, South Mills, Camden, Williamston, Ahoskie, Chesapeake, Columbia, Shiloh, Virginia Beach, Norfolk and counties that include Dare, Chowan, Perquimans and Pasquotank in North Carolina and Virginia. We provide exceptional customer service, a warm and friendly environment, auto financing options to fit your budget, and an inventory of great new and used cars, trucks, SUV’s and crossovers. Our ASE Certified Service Technicians at the Performance Chevrolet Service Center service and repair all makes and models both foreign and domestic. Call us at (252) 338-9100 or stop in at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 and check out our great GM inventory.

Follow us at:

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