Tag Archives: 2012 Equinox

Chevrolet Equinox Offers Advantages of Universal Design

Elizabeth City, NC – Getting into the Chevrolet Equinox is so easy, Elizabeth City owners may never notice. The small crossover’s narrow rocker panels require minimal reach to step over, and its seat height requires minimal bending. Equinox’s ease of entry is just one example of Chevrolet’s use of universal design – an approach that makes products of all kinds work for as many people as possible.

Consumers experience universal design every day, from sidewalk ramps to lever-style door handles. For most people, universal design adds convenience, but for Elizabeth City area people with limited range of motion it can be a difference maker. A rear vision camera, programmable liftgate and easy-to-use touch screen controls are examples of Equinox’s ease-of-use features.

Ease of use is increasingly important to car design as automakers adapt to changing consumer demographics. According to the U.S. Census Bureau, the 65-and-older population is projected to grow to more than 71 million by 2030, and will account for 20 percent of the nation’s citizenry. That means more car buyers will be dealing with age-related issues that affect range of motion, eyesight, hearing, reflexes and cognition – issues that General Motors has studied in depth and has already begun to address in many of its vehicles such as the Equinox.

“While the use of universal design, in the making of the Chevrolet Equinox provides many benefits for Performance Chevrolet’s older customers, it really makes life easier for all users, regardless of age,” said Jimmie Ritter, Certified Sales Professional of Performance Chevrolet.

For automakers, the rising number of older car buyers is impossible to ignore, because Baby Boomers, the generation now reaching retirement age, buy the most new vehicles. According to a recent study from J.D. Power and AARP, people ages 50 and older now buy more than six of every 10 new vehicles sold – up 39 percent since 2001.

“Boomers want vehicles that help them maintain their vitality by adapting to their needs, rather than the other way around,” said Matt Thornhill, founder and president of the Boomer Project, a marketing research firm in Richmond, Va. “If a car screams that it was designed ‘for old people,’ Boomers will hate it and so will younger buyers. Boomers want vehicle designs that reflect their youthful vitality and aspirations, even if they are dealing with age-related issues.”

One of the reasons why operating a vehicle becomes more difficult with age is diminished range of motion. Equinox’s blind spot mirrors and wraparound rear side glass can be useful to drivers, regardless of their age, who may have difficulty looking over their shoulder when making a lane change. In addition, the crossover’s rear-vision camera, standard on 2013 Equinox LT and LTZ models, helps all drivers identify objects behind the vehicle when backing up.

Equinox’s rear programmable power liftgate, standard on LTZ and available on 2LT, also helps customers of any age who have limited range of motion, but also is convenient for anyone whose hands are full.

Another example of Equinox’s universal design advantages is its segment-leading multi-flex rear seat that allows parents to move the rear seat closer for easier and safer access to their children. The additional leg room afforded by the multi-flex rear seat allows up to five people to sit comfortably in the vehicle.

Also in easy reach are Equinox’s center stack radio controls, with redundant controls on the steering wheel that help drivers keep their hands on the wheel and eyes on the road.

Additionally, Equinox’s MyLink infotainment system, standard on 2013 LT and LTZ models, has a seven-inch color touch screen display with easy-to-understand icons that allows users to integrate their Bluetooth®-paired smartphone with their vehicle so they can stow their phone and safely use the hands-free voice control system to listen to music files and place calls to stored contacts. Users also can access their mobile phone book on the display.

About Performance Chevrolet

If you would like to learn more about the Chevrolet Equinox, please view our inventory for more information or just stop by our store and we will be happy to field any questions you might have.

Performance Chevrolet is proud to serve the auto dealership needs of cities such as Elizabeth City, Edenton, Hertford, Currituck, Nags Head, Kitty Hawk, Moyock, South Mills, Camden, Williamston, Ahoskie, Chesapeake, Columbia, Shiloh, Virginia Beach, Norfolk and counties that include Dare, Chowan, Perquimans and Pasquotank in North Carolina and Virginia. We provide exceptional customer service, a warm and friendly environment, auto financing options to fit your budget, and an inventory of great new and used cars, trucks, SUV’s and crossovers. Our ASE Certified Service Technicians at the Performance Chevrolet Service Center service and repair all makes and models both foreign and domestic. Call us at (252) 338-9100 or stop in at 1005 W. Ehringhaus St, Elizabeth City, NC, 27909 and check out our great GM inventory.

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Chevrolet MyLink Creates Smartphones on Wheels

Smart interface design allows drivers to take advantage of mobile communications technology while the phone remains safely stowed

If you’re looking for a higher level of in-vehicle wireless connectivity and customized infotainment options, the unmatched safety and security of OnStar® (2), look no further than the 2012 Chevrolet Volt and Equinox.

They will be the first to offer Chevrolet MyLink – an in-car infotainment package that seamlessly integrates online services like Pandora® Internet Radio and Stitcher SmartRadio® using hands-free voice and touch-screen controls via Bluetooth® (3) device connectivity for select phones.

“There is a new generation of car buyers who don’t want to settle for mass market radio,” said Rick Scheidt, vice president of Chevrolet Marketing. “They want to create their own individual stations and have access to them wherever they are. MyLink takes media personalization to a new level.”

MyLink adds stereo audio streaming and wireless control of smartphones, building on the voice-activated Bluetooth (3) hands-free calling capability already offered in most Chevrolet vehicles. MyLink also includes a seven-inch diagonal, high-resolution, full-color touch-screen display that makes media selection easy to navigate.

Among the new benefits to be provided by MyLink:

  • Enhanced hands-free voice control system powered by Nuance®, which allows simple voice commands to initiate phone calls and select radio stations or media from portable MP3 players and smartphones. A tap of a button on the steering wheel enables intuitive verbal control of smartphone applications like “Play (artist name)” or “Call (name of contact)” keeping your hands on the wheel and your eyes on the road.
  • Pandora Internet Radio allows you to create personalized radio stations based on your favorite artists or genres and Stitcher SmartRadio enables access to thousands of audio programming choices, allowing you to build a personalized listening experience.
  • Gracenote®: Identifies the music collection on your smartphone or MP3 player and presents information such as artist name, genres and album cover art on the MyLink screen and enables you to select similar music to the tunes you love.
  • Upgraded USB (4) connectivity: While Chevrolet has offered auxiliary device connectivity since 2006, MyLink adds flash memory capability to its USB device connections.
Come check out MyLink at Performance Chevrolet.

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